- Why is it important to boost your brand?
- Consistency is key
- Essential boosting tips to leverage your brand
- How to maintain your brand boosting strategy
- Metrics? What’s that about?
Why is it important to Boost your Brand?
With so many strategies available to enhance your brand in the print and digital space it can sometimes be difficult to narrow down where to start. The first important question you many want to ask yourself is, “Why is it important to Boost my brand?”. Boosting your brand is essentially leveraging your exposure both online and in person in order to increase your brand’s awareness among your potential customer base. Through advertisements, tailored marketing campaigns, strategic partnerships and more you can extend your reach into untapped markets.
Consistency is Key
When it comes to your brand, maintaining a strong, on-brand presence is key. Having an easily recognizable logo, clear and consistent typography along with a bold harmonious colour scheme will set you on the path of success for creating a memorable brand presence in the eyes of your customers. Starting off with a consolidated brand guideline document can set you up on the path for success.
Essential boosting tips to leverage your brand
Keep a freebie in your back pocket. A freebie can consist of an irresistible offer such as a exclusive product discount, free service add-on, or a small digital or print offering. Not sure what to offer as a freebie? Don’t be afraid to reach out to your current customer base to seek input and interest. Putting together a quick Survey Monkey questionnaire can source this valuable information and at Copperbrush Design we are happy to help!
How to maintain your brand boosting strategy
After your strategy has kicked off, maintaining exposure in your desired market should be top of mind. Revisiting your strategy throughout any given campaign to assess and redirect efforts will help lend to a truly successful approach. Not getting the traction you initially thought through a targeted Facebook ad? Look to redirect ad dollars through another platform such as Instagram or Google Ads. Campaigns can be fluid and adaptable to suit your needs.
Metrics? What’s that about?
Get into the Marketing Mix by following the Four Marketing P’s: Product, Price, Place and Promotion. Diving down into these key details will create the metrics you need to assess a successful strategy or campaign. Metrics can include:
Impressions
Impressions measure how often a content is seen by a potential customer. These can be broken down into paid impressions (Through paid ads) and organic impressions (A result of SEO efforts and content appeal).
Click Through Rate (CTR)
CTR is a measurement of how many ‘clicks’ a paid ad receives per impression. This KPI (key performance indicator) helps to tell you how relevant your ad is to your target market. Getting lots of impressions and a low CTR? It might be time to reassess your ad content and targeted market base.
Bounce Rate
In regards to your website, this valuable KPI will provide insight into how many users visit your site without clicking through to another page, filling a form or, making a purchase. Shorter bounce rates indicate that your site is seen as valuable by the users visiting it while, a higher bounce rate is indicative of issues with SEO, the need to revisit incorporating engaging homepage content, technical site errors or more. Experiencing a high bounce rate on your site? Contact us today!